Shoe Dog: A Memoir by the Creator of NIKE

NIKE has not only become one of those world's largest home brands, but it has also become an empire in the sports industry. Shoe Dog written by Phil Knight, the Co-Founder of NIKE, gives a greater perspective of the struggles, feuds, victories, and triumphs that come with being an entrepreneur. The Oregonian track runner saw something greater for his life after graduating from the University of Oregon, and set out on a long journey to pursue a "crazy idea" which formulated from a project Phil presented in his Entrepreneurship class. 

Don’t tell people how to do things, tell them what to do and let them surprise you with their results.
— Phil Knight, Shoe Dog

No one, especially Phil, would have thought his mission to break the Japanese track and field industry in the United States would result in him, and his team, creating a multi-billion dollar company, NIKEShoe Dog teaches the reader how to win ugly, pursue at all costs, and "Just Do It".

The cowards never started and the weak died along the way. That leaves us, ladies and gentlemen. Us.
— Phil Knight, Shoe Dog

Purchase Shoe Dog and learn about one of the greatest athletic brands in the world.